# Pre-launch Checklist

## Before Launching on Virtuals Protocol

### **1. Think about your strategy**

{% hint style="success" %}
The best launch is a thoughtful launch, you wanna make sure you know why you’re doing this (The best launch is a thoughtful launch. Make sure you understand why you're doing this—whether for the long term or out of interest. Plan carefully to determine the best launch strategy and be aware of key factors to watch for during the process. long-term or out of interest), how best to launch it, and what you should look out for when planning.
{% endhint %}

* [ ] What is your objective? Do you have a clear vision of what you want to bring to life?
* [ ] Is it crazy enough? If your idea excites you, it should excite others too. Test it—share it with a friend or stranger. If they think you're wild or at least laugh, you're onto something.
* [ ] Do you have a launch strategy? Consider:

  * Tokenomics breakdown
  * Day 1 distribution
  * Activating fans
  * Managing FUD
  * What to expect post-launch

  (More reading on this coming soon. Otherwise, DM @ehwangah on Telegram.)

### **2. Prepare details for launch**

{% hint style="info" %}
Preparing these details in advance makes the launch smooth and fast, requiring just a few clicks with no hiccups. Don’t worry—you can edit these details after red-pilling your agent on [app.virtuals.io](https://app.virtuals.io).

What is red-pilling? Red-pilling happens when your agent graduates from the bonding curve, or when 42,000 VIRTUAL have been bought into the curve.
{% endhint %}

* [ ] Visit [app.virtuals.io](http://app.virtuals.io) and just click the “Create New Agent” flow, just familiarise yourself with the flow and details required. Refer [**here**](https://app.gitbook.com/o/OefuIv32WG440h2tS5N0/s/rrll8DWDA3BJwEBqOtxm/~/changes/73/developer-documents/commonly-asked-questions#faqs-for-agent-creators) for the definition of the fields. 
* [ ] Do you have a logo of your agent ready?
* [ ] Do you have a ticker name?
* [ ] Do you know what your ticker symbol will be?
* [ ] Does your deployer wallet have enough $VIRTUAL token to buy up the intended supply?

### **3. Prepare your marketing plan and touchpoints**

{% hint style="info" %}
Do this to prevent front-runners from stealing your agent username and to ensure that when you read through your content like a storyline, it evokes excitement and bullishness—instilling confidence in holders.
{% endhint %}

* [ ] Create your X agent account and fill in the necessary details, including profile picture, bio, name, website
* [ ] Have a public dev/founder—an evangelist who builds in public and represents the project.
* [ ] **Prepare a 7-day content plan** for X so that when people **buy/hold/own** your token and conduct due diligence, they feel **confident** to buy more, hold, or share with friends. *(Refer to the Pro-Tips section below for more details.)*

### **4. Make sure everyone and everything is ready and in place**

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Don’t be anxious, just be ready, and don’t overthink it. Launching early > getting it perfect because it will never be perfect. Fix along the way.
{% endhint %}

* [ ] Is your team well informed on their to-dos?
* [ ] Do you have the posts up and ready?
* [ ] Think through FAQs and answers — anticipate common questions and issues and provide clear answers and solution

## **During Launch**

### **5. Share the joy**

{% hint style="info" %}
Share it so people can learn about what you’re working on and support you to get your agent to red-pill

Tip here is you want to share the earliest news to people who believe in you. They will form the strongest holders early on. Think 1000 true fans, and this will reflect in the price stability of your launch
{% endhint %}

* [ ]  If you are in a team, get everyone to share about it *(Tip: share the* [*app.virtuals.io*](http://app.virtuals.io) *link as it’s the most official site to buy from)*
* [ ] Post your Announcement Post on your public dev/founder account *(Tip: highlight your background, the team working on this, why you’re excited about your AI Agent and how it’s going to change the world!)*

### **6. Update your Agent’s X account**

{% hint style="info" %}
To guide people on the official links and CA
{% endhint %}

* [ ] Update the bio with the CA so people can verify it’s the right one
* [ ] Update the link directly on the bio
* [ ] Also make sure it has the automated label so X doesn’t temporarily ban it

### 7. Setup your Agent’s Sentient X

{% hint style="info" %}
Deeper guide on this soon, but read into…
{% endhint %}

* [ ] Play around with the settings on [app.virtuals.io](http://app.virtuals.io) to get your Agent setup

## **After Launch (after red-pill)**

### 8. Setup the discovery touchpoints for new holders

{% hint style="info" %}
To guide people on the official links and CA
{% endhint %}

* [ ] Setup dexscreener
* [ ] Setup [**CoinGecko**](https://store.coingecko.com/pages/contact-us) and [\*\*CoinMarketCap](https://support.coinmarketcap.com/hc/en-us/requests/new)\*\* — this is important for visibility and credibility
* [ ] Update your Agent’s X account with the new CA since after red piling there’s a new CA
* [ ] If you have an airdrop planned, share the details with the public

### 9. Join fellow builders

{% hint style="info" %}
No better way to learn, resolve tech issues, find your true fans than to immerse in a space where others like you are at.
{% endhint %}

* [ ] Join our Discord and explore the various channels

- Builders chat: Where a confluence of builders who are asking the similar questions or want to contribute
- Find your APISDK: Where 3rd party plugin/infra/api providers share modules you can plug and play into with our GAME framework
- Find other builders: We wanna encourage agent-to-agent handshakes

## **Pro-tips on your X**

* Things to include in your Launch Announcement Post
  * Include relevant account tags
  * Include the proper CA
  * Use the [app.virtuals.io](http://app.virtuals.io) site link to direct people
  * Ensure clarity on your agent offerings and team background
* Things to include in your 7-day content calendar (optional but helps)
  * Team background
  * About the AI Agent
  * What’s your thesis on why this AI Agent matters
  * Tokenomics
  * Upcoming plans
  * Demo
  * Build in public content showcasing how you’re working with GAME (do livestreams)
  * Hiring plans or ‘looking for’ type posts
* Things to include in your character card
  * Team background
  * or anything bullish really, it’ll minimally impact the characterization of the agent and at least it will stand out as info for those in the trenches vs another personality agent

## Other important reads

* [**Launch Your AI Agent Now, Build in Public Along the Way**](https://x.com/ehwangah/status/1873995292061950371)