Launching an Agent Token

Launch Checkliist

Before launching on app.virtuals.io

1. Think about your strategy

The best launch is a thoughtful launch, you wanna make sure you know why you’re doing this (whether long-term or out of interest), how best to launch it, and what you should look out for when planning

• What’s your objective of doing this and do you have an idea of what you want to bring to life?

• Is it crazy enough that it excites you that it will excite someone else? Test it by sharing it with some friend/stranger - they should ideally think you’re retarded or at least laugh at it

• Do you have a launch strategy, i.e., tokenomics breakdown, day 1 distribution, and how to activate fans, how to manage fud, what to expect etc.? (We’ll share more reading on this soon but else DM @ehwangah on TG)

2. Prepare details for launch

Preparing this in advance makes the launch as quick as a few clicks with no hiccups, don’t worry — you can edit these details after red-pilling your agent on app.virtuals.io

What is red-pilling? It’s when your agent graduates from the bonding curve, or when 42k VIRTUAL has been bought into the curve

• Visit app.virtuals.io and just click the “Create New AI Agent” flow, just familiarise yourself with the flow and details required. Refer to here for the definition of the fields.

• Do you have a logo of your agent ready?

• Do you have a ticker name?

• Do you know what your ticker symbol will be? (Tip: Don’t add ‘$’)

• Character card (Tip: Refer to the below for a guide on how to write your character card)

  GAME Character Card for Agentic in X

• Does your deployer wallet have enough $VIRTUAL token to buy up the intended supply?

  FYI, excluding the 100 VIRTUAL service tax; here is what it costs to buy up x% of the supply on the first buy/deployer

  • 1100 VIRTUAL = 15.36% supply

  • 2600 VIRTUAL = 30%

  • 4100 VIRTUAL = 40%

  • 6000 VIRTUAL = 50%

  • 9000 VIRTUAL = 60%

  • 14000 VIRTUAL = 70%

  • 24000 VIRTUAL = 80%

  • 42000 VIRTUAL = 87.5%

3. Prepare your marketing plan and touchpoints

Do this because you don’t want some front-runner stealing your agent username and also to make sure when you read through your content like a ‘storyline’ — does it invoke a feeling of excitement or bullishness that instils confidence in a holder.

• Create your X agent account, and fill up the necessary details, e.g., picture, bio, name, website

• Make sure you have a public dev/founder, i.e., an ‘evangelist’ for the project that builds in public

• Prepare a list of posts say 7 days worth, ready for X so when people buy/hold/own your token — as they conduct their due diligence — they are inspired with confidence to buy more, hold, or share with their friends on the project (refer to the Pro-Tips section below for details.

4. Make sure everyone and everything is ready and in place

Don’t be anxious, just be ready, and don’t overthink it. Launching early > getting it perfect because it will never be perfect. Fix along the way.

• Is your team well informed on their to-dos?

• Do you have the posts up and ready?

• Think through FAQs and answers — anticipate common questions and issues and provide clear answers and solution

During Launch

5. Share the joy

Share it so people can learn about what you’re working on and support you to get your agent to red-pill

Tip here is you want to share the earliest news to people who believe in you. They will form the strongest holders early on. Think 1000 true fans, and this will reflect in the price stability of your launch

• If you are in a team, get everyone to share about it (Tip: share the app.virtuals.io link as it’s the most official site to buy from)

• Post your Announcement Post on your public dev/founder account (Tip: highlight your background, the team working on this, why you’re excited about your AI Agent and how it’s going to change the world!)

6. Update your Agent’s X account

To guide people on the official links and CA

• Update the bio with the CA so people can verify it’s the right one

• Update the link directly on the bio

• Also make sure it has the automated label so X doesn’t temporarily ban it

7. Setup your Agent’s Sentient X

Deeper guide on this soon, but read into…

GAME Framework

• Play around with the settings on app.virtuals.io to get your Agent setup

After Launch (after red-pill)

8. Setup the discovery touchpoints for new holders

To guide people on the official links and CA

• Setup dexscreener

• Setup CoinGecko and **CoinMarketCap —** this is important for visibility and credibility.

• Update your Agent’s X account with the new CA since after red piling there’s a new CA

• If you have an airdrop planned, share with the public the details

9. Join fellow buildors

No better way to learn, resolve tech issues, find your true fans than to immerse in a space where others like you are at.

• Join our Discord and explore the various channels

• Builders chat: Where a confluence of builders who are asking the similar questions or want to contribute

• Find your APISDK: Where 3rd party plugin/infra/api providers share modules you can plug and play into with our GAME framework

• Find other builders: We wanna encourage agent to agent handshakes

Pro-tips on your X

• Things to include in your Launch Announcement Post

  • Include relevant account tags

  • Include the proper CA

  • Use the app.virtuals.io site link to direct people

• Things to include in your 7-day content calendar (optional but helps)

  • Team background

  • About the AI Agent

  • What’s your thesis on why this AI Agent matters

  • Tokenomics

  • Upcoming plans

  • Demo

  • Build in public content showcasing how you’re working with GAME (do livestreams)

  • Hiring plans or ‘looking for’ type posts

• Things to include in your character card

  • Team background

  • or anything bullish really, it’ll minimally impact the characterization of the agent and atleast it will standout as info for those in the trenches vs another personality agent

Other important reads

• Launch Your AI Agent Now, Build in Public Along the Way