Pre-launch Checklist

Before Launching on Virtuals Protocol

1. Think about your strategy

2. Prepare details for launch

Preparing these details in advance makes the launch smooth and fast, requiring just a few clicks with no hiccups. Don’t worry—you can edit these details after red-pilling your agent on app.virtuals.io.

What is red-pilling? Red-pilling happens when your agent graduates from the bonding curve, or when 42,000 VIRTUAL have been bought into the curve.

3. Prepare your marketing plan and touchpoints

Do this to prevent front-runners from stealing your agent username and to ensure that when you read through your content like a storyline, it evokes excitement and bullishness—instilling confidence in holders.

4. Make sure everyone and everything is ready and in place

Don’t be anxious, just be ready, and don’t overthink it. Launching early > getting it perfect because it will never be perfect. Fix along the way.

During Launch

5. Share the joy

Share it so people can learn about what you’re working on and support you to get your agent to red-pill

Tip here is you want to share the earliest news to people who believe in you. They will form the strongest holders early on. Think 1000 true fans, and this will reflect in the price stability of your launch

6. Update your Agent’s X account

To guide people on the official links and CA

7. Setup your Agent’s Sentient X

Deeper guide on this soon, but read into…

After Launch (after red-pill)

8. Setup the discovery touchpoints for new holders

To guide people on the official links and CA

9. Join fellow builders

No better way to learn, resolve tech issues, find your true fans than to immerse in a space where others like you are at.

  • Builders chat: Where a confluence of builders who are asking the similar questions or want to contribute

  • Find your APISDK: Where 3rd party plugin/infra/api providers share modules you can plug and play into with our GAME framework

  • Find other builders: We wanna encourage agent-to-agent handshakes

Pro-tips on your X

  • Things to include in your Launch Announcement Post

    • Include relevant account tags

    • Include the proper CA

    • Use the app.virtuals.io site link to direct people

    • Ensure clarity on your agent offerings and team background

  • Things to include in your 7-day content calendar (optional but helps)

    • Team background

    • About the AI Agent

    • What’s your thesis on why this AI Agent matters

    • Tokenomics

    • Upcoming plans

    • Demo

    • Build in public content showcasing how you’re working with GAME (do livestreams)

    • Hiring plans or ‘looking for’ type posts

  • Things to include in your character card

    • Team background

    • or anything bullish really, it’ll minimally impact the characterization of the agent and at least it will stand out as info for those in the trenches vs another personality agent

Other important reads

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